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(Assessment of Learning Outcome)

A. Tick () the correct option :
1. Which one of the following refers to the various ways of communicating information, etc. to the people?

(a) Democracy (b) Technology (c) Media (d) Agenda
2. The form of media that reaches millions of people across the country and the world are called :
(a) print media (b) mass media (c) telephone (d) none of these
3. Which one of the following is an example of electronic media?
(a) Television (b) Newspapers
(c) Magazines (d) Weekly papers

4. The Central Government passed the Right to Information Act in :
(a) 1995 (b) 2000 (c) 2005 (d) 2008
B. Fill in the blanks :
1. Radio, TV, internet, etc. are called the ___________________ media.
2. The media influences the ___________________ deeply.
3. Television images travel huge distances through ___________________ and ___________________.
4. Media provides the link between the ___________________ and the government.

5. The media should maintain the ___________________ of every human being.
C. Write ‘T’ for true and ‘F’ for false :
1. The media exposes loopholes in the democratic system.
2. Media shapes public opinion.
3. Technology and spread of a particular media are interrelated.
4. Every function in the media requires the use of expensive equipments.
5. Newspapers, magazines and books are called print media.

D. Match the following :
Column 'A' Column 'B'

1. Mass media (a) Internet
2. Electronic media (b) Advertisements
3. Source of income of the media (c) Newspapers
4. Print Media (d) Telephone
E. Answer these Questions :
1. What is the role of technology in the media?
2. What is the role of media in providing information to the people?
3. What are the important roles of media in democracy? Discuss.
4. The mass media unit requires a huge amount of money to do its work. Justify the statements with
the help of examples.
5. How do you think media create public opinion? Explain.

Life Skills and Value (Activity)

• Write a report on the media coverage of a political event. For example― coverage of Anna Hazare’s
fast for Jan Lokpal Bill.
Social Studies-7-7
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