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3. Which one of the following refers to a tendency among the people to buy and use a large
quantity of goods and services?

(a) Consumerism (b) Advertising (c) Brand (d) None of these
4. Social advertising is also called :
(a) public service advertising (b) product advertisement

(c) classified advertisement (d) commercial advertising
5. Which of these is not in a position to show advertisement?
(a) A big Indian Company (b) A big MNC

(c) A small trader (d) None of these
B. Fill in the blanks :
1. Advertisement may be in the form of a notice, ___________________ or ___________________.

2. Social advertising is done mainly by ___________________.
3. Advertising serves to generate ___________________ the product.
4. Advertising establishes a relationship between the consumer and the ___________________.

5. The word ‘brand’ has come from ranches in ___________________.
C. Write ‘T’ for true and ‘F’ for false :

1. Showing advertisements on T.V. is very costly.
2. Showing advertisements in newspaper is very cheap.

3. Social advertising carries important social messages.
4. The branding is done in order to differentiate it from other products available in the market.
5. Advertising has strong influence on our daily lives.

D. Answer these Questions :
1. Define advertising.

2. What is the aim of advertising?
3. How is advertising helpful for consumers?
4. Give three examples of advertising media.
5. What is a brand? Explain with an example how a product becomes a brand.

6. What is commercial advertising? What are its various types? Explain.

Life Skills and Value (Activity)

• You would have read about diarrhoea epidemic in newspapers or have seen news on TV channels.
Make a social advertisements on what precautionary measures should be taken to prevent
diarrhoea. Who do you think is the target audience for this social advertisement?
• Make a collage from newspaper cuttings and show how the government/private organisations
give information of their products by different types of advertisement.

Social Studies-7 133