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We can instantly talk to anyone anywhere in India or in the world through the

             telephone. To talk to someone in another city in India we use the STD (Subscribe
             Trunk Dialling) facility. To talk to someone in another country the ISD (International

             Subscriber Dialling) facility is used.

             Cell phones: Mobile or cellular phones are phones that can be carried along with you.

             They are very convenient. We can also send short messages through our mobile
             phones, using the Short Messaging Service (SMS).

             Smartphones:  These  days,  smartphones  are popular.  Apart

             from allowing you to make calls, smartphones can be used
             to connect to the internet, send and receive e-mails, take

             pictures and view them, and download and listen to music.

             Mass Media


             Till now we have talked about personal communication, or one person sending

             messages to another. But often we also need to send messages to a large number
             of people at the same time. This can be done through

             newspapers, radio or television.  These are  called
             mass media. They are means of mass communication,
             that is communicating a message to a large number

             of people.

             Newspaper  gives us  news  and  information  about

             events from  all  over the  world. A large number  of
             newspapers are published in India, in several Indian languages.


                                        The radio gives us news and educational and entertainment
                                        programmes. It is very useful for people who cannot read or

                                        write. Radio signals can be received all over India. The FM
                                        (frequency modulation) radio stations, like Radio Mirchi and

                                        Radio City, have become very popular in our cities.

             News, educational and entertainment programmes telecast on
             television are watched by millions of people. Important sports

             and cultural events can be shown ‘live’ (Pronounce ‘live’) on

             television.  This is possible  because  of satellites. Television
             signals from one part of the world can be sent to another part
             of the world through satellites.



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